Simply put, copywriting is any content written for a business, which aims to persuade users to think a certain way about their brand, and helps sell their products or services. Unlike editorial writing, copywriting has a purpose of getting the reader/user to take action – to subscribe for a membership, to buy a product or a service, to download an ebook or a brochure, to stay tuned with company’s new, etc.
Search engines (like Google, Bing, etc.) look for unique, quality content that is focused on helping people find exactly what they are looking for in the digital space. When we do copywriting we don’t only take users in mind, we also make sure we satisfy the needs of the search engines. We can help you choose the right words and create user-focused content to communicate your company’s values and ethics that also ticks the search marketing box.